This is the book that launched a thousand niche maket publications. Now in its sixth edition.
Sunday, May 17, 2009 at 02:18PM Part 2 of a Two Part Article:
To find a niche in your own city or town, start with what I call a “census of niches.” This is a technique for identifying all the niche market possibilities that exist there. After you do this, you evaluate each niche to see how it matches the seven-point checklist.
Thursday, May 14, 2009 at 10:33AM Publishing is a crazy business that few of us would be in if we did not simply love it. Still, even lovers have to put food on the table and buy new school clothes for the kids. So here are some things I have learned about generating income in this business.
Sunday, May 10, 2009 at 04:00PM Of niches there is no end. Just when you think that you have exhausted the possibilities in your city or town a new and totally unexpected niche emerges.
This is what happened when Dye Scott-Rhodan, of Hilton Head Island, SC, and owner of Dye’s Gullah Fixin’s restaurant, decided that the time was right for a digest-size publication to celebrate the Gullah heritage. Her niche: the rapidly-growing interest in the island culture of the Gullah people.